Dr. D. Maria Nirmal Preethi
Head of Management Department
MIB, PGDCP, PHD
Publication
Seminar/conference
FDP/Workshop
Achievements
Publication
Journal Articles
Books
Book Chapters
| Title | Name of the journal | Date of publication | Volume no/issue no/page no |
| IMPACT ON CONSUMER BEHAVIOUR PATTERN DURING COVID-19 | Impact of covid 19 on Economy, Business, Education and social life volume-2 | 2020 | Volume 2, ISSN / ISBN number: ISBN-13:9798574008539 |
| Impact on Consumer buying influences post-pandemic with regard to smartphones in Bangalore city. | International Conference on Global Perspectives on Business, Economy and Society- For Sustainability in the New Normal (GPBS) | 2021/6/8 | ISSN/ ISBN number: ISBN No- 978-93-5493-751-4 |
| Review on Impulsive Consumer Buying Behavior Related to Online and Offline Store | International Journal of Early Childhood Special Education (INT-JECSE) | 2022 | ISSN: 1308-5581 vol 14, issue 01 2022 |
| IMPULSE APPAREL: EXPLORING CONSUMER BEHAVIOR AND INFLUENCING FACTORS IN THE APPAREL INDUSTRY | Association Res Militaris | March spring 2023 | E-ISSN:2265-6294 vol 13, |
| The power of Emotions: Driving Impulse Buys in Fashion Retail. | Business, Management and Economics Engineering | March 15 2024 | ISSN: 2669-2481 / eISSN: 2669-249X/ pg: 186-206 |
| Name of the Book | ISBN NUMBER | Year of publication | Publisher |
| Deciphering Consumer Minds: Insights from Neuromarketing | 978-93-5857-534-7 | 2024 | Nitya Publications, Bhopal |
| Title | Name of the Book | ISBN NUMBER | Year of publication |
| The Power of Visual Merchandising: Investigating the Impact on Consumer Impulse Buying in the Apparel Retail Industry of Bangalore City | 1st International Conference,‘Resonance’: on Cognitive Approach, Social Ethics and Sustainability | 9781003397175 | 2024 |
Seminar/conference
| Type of Program | Name of the program | Role | Title of paper | Date | Organizing institution | Level |
| International Conference | Global Perspectives on Business, Economy and Society- For Sustainability in the New Normal (GPBS) | presenter | Impact on consumer buying Influence post pandemic with regards to smart phones in Bangalore city | 5 Aug 2021 | ISBR Business School | International |
| International Conference | Empowering to Create Smart Future through E- Governance and Digitization | Presenter | Comprehensive study on Impulsive behaviour of consumer towards Apparel Industry | 9 July 2022 | Presidency University | International |
| Doctoral Colloquium | Doctoral Colloquium | Presenter | Impulse buying behaviour of consumers in the field of Apparel Industry | 9 Oct 2022 | Presidency University | National |
| International Conference | Digits International Conference 2022 | Presenter | Impact on Visual Merchandising on Consumer Impulse buying with respect to Apparel Retail industry in Bangalore city | 29 Oct 2022 | Woxsen University | International |
| Conference | Sustainable future: Innovations and Strategies for responsible Business Practices | Presenter | Exploring the Power of Visual Merchandising: Unraveling its Impact on Consumer Impulse Buying Behavior | 8th July 2023 | Presidency University | International |
FDP/Workshop
| Name of FDP/Workshop/Training Program | Organizing institution | Date | Role | Level |
| Experiential Learning as a New Age Teaching Pedagogy for MARKETING 4.0. | Presidency University | 17 April 2021 | Participant | International |
| Redefining Social Responsibility and Ethical leadership | Jain University (CMS) | 10 Aug 2021 | Participant | International |
| International Research summit | Jain University | 2 nd Aug 2021 | Participant | International |
| FDP on Holistic Pedagogy | Don Bosco College KR Puram | 15 Jan 2023 | Participant | One Week International FDP |
| Crafting excellence: Research and Innovation in the Age of AI | Don Bosco College KR Puram | 22 Jan 2024 | Participant | One Week International FDP |
Achievements
| Name of the award | Organization | Year |
| Received Young Researcher Award 2023 from Institute of Scholars | INSC | 2023 |
