The Department of Management of Don Bosco College, KR Puram, Bengaluru, organized an industrial visit for 5th semester BBA students to the Samsung Opera House, MG Road, on August 20, 2025.
The Samsung Opera House, India’s largest Samsung experience centre, displays the company’s product range, including smartphones, wearables, QLED TVs, smart home appliances, AR/VR gaming zones, and lifestyle products. The centre also conducts interactive demonstrations, workshops, and product engagement sessions.
During the visit, students observed how technology is applied in retailing, customer engagement, and brand experiences. The interaction provided practical exposure to concepts related to experiential marketing.
The Department of Management coordinated the visit with the support of Rev. Dr. Geo Kalladanthiyil, Principal, and Dr. Maria Nirmal, Head of the Department. Class coordinator Ms. Immaculate Joyce accompanied the students.
